https://nikhilakki.com/ Recent content on nikhilakki.com Hugo en Mon, 17 Aug 2026 00:00:00 +0000 https://nikhilakki.com/tools/utm-builder/ Mon, 17 Aug 2026 00:00:00 +0000 https://nikhilakki.com/tools/utm-builder/ <h2 id="how-to-use-it">How to use it</h2> <ol> <li><strong>Paste your destination URL.</strong> The full address including <code>https://</code> — the page you actually want people to land on.</li> <li><strong>Fill the three required parameters.</strong> <code>utm_source</code> is where the click came from, <code>utm_medium</code> is the channel type, <code>utm_campaign</code> is the campaign name you want to group by.</li> <li><strong>Add the optional two if you need them.</strong> <code>utm_content</code> separates two links in the same campaign; <code>utm_term</code> records a paid keyword.</li> <li><strong>Copy the URL</strong> and use it in your email, ad, post or QR code.</li> </ol> <p>Start from a preset if you want sensible defaults for a common channel, then edit the campaign name to match what you are actually shipping.</p> https://nikhilakki.com/posts/a-pomodoro-timer-that-stays-out-of-the-way/ Tue, 28 Jul 2026 18:13:14 +0530 https://nikhilakki.com/posts/a-pomodoro-timer-that-stays-out-of-the-way/ <p>Most Pomodoro apps are either too heavy or too flaky. I wanted a timer that just runs, stays honest when the window is hidden, and does not ask for an account.</p> https://nikhilakki.com/posts/why-nikhilakki-com-exists/ Wed, 15 Jul 2026 18:00:00 +0530 https://nikhilakki.com/posts/why-nikhilakki-com-exists/ <p>Technology news moves fast. Useful understanding takes a little longer.</p> <p>nikhilakki.com is where I will separate product announcements from meaningful shifts, test the tools that look promising, and explain the systems behind them in plain language.</p> https://nikhilakki.com/posts/how-i-read-an-ai-launch/ Wed, 15 Jul 2026 09:00:00 +0530 https://nikhilakki.com/posts/how-i-read-an-ai-launch/ <p>An impressive demo is a starting point, not a conclusion. When a new AI model or product launches, I look for five things.</p> <h2 id="what-changed">What changed?</h2> <p>Benchmarks matter only when they map to a real task. I want to know what became faster, cheaper, more reliable or newly possible.</p> https://nikhilakki.com/posts/apps-that-earn-a-home-screen/ Tue, 14 Jul 2026 09:00:00 +0530 https://nikhilakki.com/posts/apps-that-earn-a-home-screen/ <p>The apps worth keeping tend to share a few traits: a clear job, a short path to value and respect for your attention.</p> <p>I care less about a long feature list than the first useful minute. Does the app explain itself? Does it work without a tutorial? Can you leave and return without rebuilding context?</p> https://nikhilakki.com/posts/saas-signal-over-feature-count/ Mon, 13 Jul 2026 09:00:00 +0530 https://nikhilakki.com/posts/saas-signal-over-feature-count/ <p>More features can make a product harder to understand. Good SaaS creates a shorter route from intent to outcome.</p> <p>When covering a product, nikhilakki.com will focus on the workflow it improves, the tradeoffs it introduces and whether the pricing makes sense for the people it claims to serve.</p>